Partners & Local Businesses

Welcome, Sonoma County tourism partners. If you are a tourism-related business within Sonoma County, services from Sonoma County Tourism are free. Sonoma County Tourism provides communication toolkits, marketing opportunities, resources, trainings, and other industry-related news and updates. To learn more, click the links below. We’ll help you spread the word about your business. Please contact us with questions at [email protected].

Upcoming Free Partner Education Sessions:

-Top trends, challenges, and opportunities reshaping travel:
February 15th 10-11am PST In-person or online (in person Sonoma County Tourism 400 Aviation Blvd. Ste. 500, Santa Rosa, CA 94503) zoom link given upon registration.

Join SCT and our partner, Miles Partnership, on Thursday 2/15 from 10 am to 11 am PST as we discuss five key trends that are currently reshaping travel. For over 15 years, Miles Partnership, a strategic marketing company focused exclusively on travel and tourism, has developed and delivered a major annual review of the most important trends, challenges, and opportunities in tourism – and how hospitality businesses should respond. These trends include how to make sustainability actionable for businesses/travelers, the latest insights on transformational tech that is disrupting travel, to fresh insights into food tourism, wellness, and events. We will also dive into some current partner advertising opportunities that SCT is offering that seize these trends.

Register Here

-Hospitality Hub Training – Maximize Your Web Presence
Thursday February 22nd 1-2pm PST Online only zoom given upon registration.

Want to MAXIMIZE your web presence on SonomaCounty.com? Sign up for SCT's Hospitality Hub training. Learn how to navigate the Hospitality Hub, update listings, add special offers to the Special Offers page, add events to the Calendar of Events, review the Sonoma County App, and more. 

Register Here

“Discover Your &” Marketing Campaign Key Messages:

Aligned with Sonoma County Tourism’s (SCT) brand of “Life Opens Up” and the “Discover Your &” consumer marketing campaign, our messaging will connect travelers with invitations to explore the destination beyond the typical expectations of a wine and food destination. We will convey the intrinsic benefits Sonoma County offers visitors. Storytelling, which will lead with offerings and experiences, will enforce Sonoma County as a premier wine country destination while also showcasing how the region boasts a wealth of riches that offer “more than” just wine. Key Messages can be found here.

Campaign Education Session Materials: 
Slide Deck  Recording

2023 Annual Meeting Recap:

2023 Annual Meeting photos, post-meeting quick links, slide deck presentations and breakout session recordings can be found here. We look forward to a year ahead of Powering Experiences across Sonoma County.

National Travel & Tourism Week:

Established in 1983, National Travel and Tourism Week (NTTW) is the annual salute to travel in America. Communities nationwide unite around a common theme to showcase travel's contributions to the economy and American jobs. Sonoma County celebrated National Travel and Tourism Week through the following activities May 7 -13.

Lighting Pinot Purple for NTTW 
For the fourth consecutive year, Sonoma County Tourism encouraged and helped enable local businesses to cast its properties in purple light - The official color of hospitality in Sonoma County. By providing purple gels at no cost for businesses with outdoor lighting during the nights of May 7-13, SCT was able to light up the county in support of the tourism and hospitality industry. Click below for 2023 participating businesses. 
List of 2023 Participating Businesses 

Stars of the Industry Awards 2023 
As a part of National Travel and Tourism week, (May 7th – 13th) Sonoma County Tourism recognized nine awards to businesses and individuals that have excelled in, or have had a positive effect on, the Sonoma County hospitality industry. This year's ceremony was held Tuesday May 9th at the Hyatt Regency Sonoma Wine Country. Click below to learn more about the annual Stars of the Industry Awards and to see a list of this years winners. 
2023 Stars of the Industry Award Winners 

Gold Resolution
The Sonoma County Board of Supervisors proclaimed May as Travel and Tourism Month in Sonoma County with a Gold Resolution on Tuesday, May 9 during their board meeting. 

Tourism Cares + Humane Society of Sonoma County
Friday May 12, Sonoma County Tourism Cares was delighted to cap off National Travel & Tourism Week by partnering with the Humane Society of Sonoma County on a morning of projects supporting Sonoma County's furriest residents!

Current SCT Opportunities:

• Advertising Opportunities on Sonoma County's Website, Inspiration Guide, Map & E-Newsletter
• The Sonoma County App

Toolkits

• Consumer Marketing Campaign Toolkit
• Drought Toolkit
• Fire Season Toolkit & Updates
• Sonoma County Leave No Trace Coalition Toolkit

Resource Library:

• Destination Stewardship and Resiliency Master Plan
• Global Sustainable Tourism Council (GSTC) Assessment – Sonoma County

• Sparkloft Social Sentiment Survey – Sonoma County
• Sonoma County Accredited Hospitality Professionals 
• Inspiration Guide & Map
• August 2023 Lodging Partner Revenue Optimization Webinar - Presentation Slides
• August 2023 Lodging Partner Revenue Optimization Webinar - Presentation Video - Passcode 8*84OY^s
• Trends in Travel and Tourism - May 16
• Understanding the Value of PR - June 13
• June 2023 PR Partner Webinar - Presentation Slides
• June 2023 PR Partner Webinar - Presentation Video
• Coastal Safety Video
• Strategic Plan - SCT FY23-25
• 2023 Annual Meeting
• SCT Annual Reports
• Zoom backgrounds: Forest Bathing, Vineyard Couple, Horseback Riding, Couple Biking, Spring Mustard, Russian River, Summer Vineyard, Coast, Redwoods and Vineyard
   

Use of the Official Sonoma County Logo 

The "Sonoma County" brandmark was created as part of a branding campaign from the trio of Sonoma County Tourism, Vintners, and Winegrowers to increase recognition of Sonoma County as a place with premium visitor experiences, world-class wines, and abundant agriculture.

Tourism, winemaking, and agriculture-related businesses are encouraged to adopt the brandmark and use it within the licensing guidelines to promote the genuine, authentic, and independent nature of Sonoma County's brand. 

Your company or organization can join other Sonoma County businesses using the brandmark for free to promote their ties to the Sonoma County brand, including: Visit Santa Rosa, Fairfield Inn and Suites Sebastopol, Sonoma Canopy Tours, Osmosis Day Spa Sanctuary, Sonoma County Regional Parks, TWG BBQ Sauce, Costeaux Bakery, Woody's Wine Tours and more. Please contact us with questions regarding the use of brandmarks at [email protected].

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