Your Guide to SCT’s Goals and Strategies for FY25-26, Designed to Support a Thriving, Sustainable Destination
The Sonoma County Tourism Board of Directors has formally approved the FY25-26 Strategic Business Plan. This forward-looking roadmap outlines our priorities, initiatives, and areas of focus for the next year as we continue to support a resilient, inclusive, and innovative tourism economy.
We encourage all partners and stakeholders to review the plan and explore how it aligns with your efforts to welcome and engage visitors across our region.
