Press Releases

Join us in welcoming this summer with open arms as fragrant purple rows of lavender pepper the Sonoma County landscape, representing a change of seasons as we look forward to the slow, relaxing days...

SONOMA COUNTY, CA (May, 28, 2021) – National Great Outdoors Month in June reminds us how nature can be a place for those seeking peace or adventure. With more than one million square miles of natural...

SANTA ROSA, CA (May 12, 2021) – As the summer travel season approaches, Sonoma County Tourism (SCT) is working with local organizations to ensure both visitors and the natural environment are...

The sun is out, bees are all abuzz, flowers are blooming, and Sonoma County is celebrating its resilience over the past year with the return of outdoor events IRL (in real life), new winery...

SONOMA COUNTY, CA, May 3, 2021 — Sonoma County Tourism believes the road to post-pandemic economic recovery starts with travel. That’s why the organization is collaborating with travel stakeholders to...

Santa Rosa, CA (April 22, 2021) – Sonoma County Tourism (SCT) along with Sonoma County Regional Parks (SCRP) today announced a partnership with the Leave No Trace Center for Outdoor Ethics to help...

As the most sustainable wine region in the world and one of California’s most diverse natural destinations, Sonoma County has much to celebrate throughout Earth Month. Sonoma County invites visitors...

After hitting pause on world travel for a whole year, the rolling hills of Sonoma County burst with color and wildflowers emerge with a revitalized energy. Local orchards and vineyards beckon with...

Sonoma County, CA (March 5, 2021) – 43 years ago, on March 8, 1978, the Education Task Force of Sonoma County created the first "Women's History Week" to correspond with International Women’s Day. Two...