Toolkit for Travel Trade

We are here to help with the planning of your group's trip to Sonoma County with complimentary services that will open up a host of options and save you time. Sonoma County welcomes the travel trade and group tours back!

With such an incredible diversity of experiences, it’s no wonder that Sonoma County is a firm favorite for tour operators and travel agents alike. Planning a group tour, developing a coach series, creating new itineraries, or expanding your FIT programs and products, we invite you to check out this guide for information and ideas. Then contact us for additional resources, partner introductions, video content, high-resolution images, and anything else to make your job easier.

Contact Us

Our Services & Toolkit

Offered Services

• Distribution of group leads for lodging and tour itineraries
• Coordinate itinerary planning
• Transportation
• Step-on guides
• Value rates mid-week year round
• Contact us for assistance with tailoring a Sonoma County experience just for your group

Self-Service

• List of group-friendly wineries & restaurants
• Downloadable group itineraries
• Visitor guides and maps (for larger quantities of collateral, please contact us)
• Access to photo library
• Videos (for B-roll, please contact us)
• Calendar of events
• Current Update on the Coronavirus and Travel to Sonoma County

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